IDEATE LAB

INTERACTIONS (in) DIGITAL ENVIRONMENTS AND TECHNOLOGICAL EXPERIENCES 

The IDEATE lab investigates the psychology of technology and innovation, as well as human behavior in digital environments. The lab is led by Professors Tami Kim (Marketing) and Roshni Raveendhran (Leadership and Organizational Behavior) at the UVA Darden School of Business. The lab brings together researchers from various schools and disciplines and use different methods and approaches, including lab experiments, field experiments, and text analysis. More details on our various projects can be found here.